Brazilian Blow Dry

What it is:

The Brazilian blow dry is the answer you need to fight back frizzy curls caused by the great British weather! If you are looking for a semi-permanent wat to smooth and nourish your hair for between four and eight months*, this treatment is for you.


Who would do it:

Anyone who wants their locks to become more manageable and save tons of time getting ready (and yes that means more time in bed!). The aim is to add nourishment to your hair whilst creating a look you are sure to fall in love with.


How we do it:

We will wash your hair with a clarifying shampoo to remove all residue and open the cuticles of the hair to allow the product to penetrate the hair fully. After a rough dry, they will then apply the product and leave for up to 30 minutes depending on your hair and the desired end result. Your stylist will then blow dry your hair fully and lock the product in using straighteners (the last time you will see them for a while), et voila!


Maintenance Level:

LOW – after care is minimal. All you have to do is use Sulphate free shampoo and the treatment should last between four and eight months (depending on your hair type)




  • L’Oreal Professionel X-Tenso Moisturist transforms rebellious, curly, wavy or frizzy hair into smooth, beautifully silky and shiny hair. Gives a Natural looking finish.


  • Classic Brazilian Blow Dry works well with thick, resistant, frizzy hair. Gives a sleek look and adds extra nourishment to stubborn hair. Mus t be left in the hair for a minimum of 72 hours.


  • Quick Wash Brazilian Blow Dry suitable for all hair types, this treatment will reduce frizz whilst maintaining natural body in the hair. Hair can we washed the same day.


How long will it take?

Timing depends on how thick and long your hair is but we would generally expect the process to take between 1 ½ and 2 hours.



Choosing a new style can be quite confusing and many people are not quite sure what is right for them. All our stylists will provide a full consultation before undertaking any service to ensure we do what is best for your hair.


Additional Considerations/Recommendations

Brazilian treatments contain ammonia so the colour in your hair may lift slightly. We recommend that if you are colouring your hair you wait until after this treatment.

To prolong the effect of the treatment you MUST use sulphate free shampoo as sulphates will strip the keratin from the hair.

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